\(\nabla f(0,1)=\langle ye^{xy},xe^{xy}\rangle=\langle1,0\rangle\). The vector must be normalized: \(\mathbf{u}=\mathbf{v}/5=\langle\tfrac35,\tfrac45\rangle\), giving \(\tfrac35\). Using \(\mathbf{v}\) unnormalized would give \(3\).
The directional derivative \(D_{\mathbf{u}}f\) of \(f\) at a point \(\mathbf{x}_0\), along a unit vector \(\mathbf{u}\), is the rate of change of \(f\) moving from \(\mathbf{x}_0\) in the direction of \(\mathbf{u}\).